THE POWER OF EMPLOYER BRANDING
Are you looking to attract top-tier talent to your business? Do you want a great reputation with customers and potential employees alike? Focusing on enhancing your employer brand may be the solution. In today's cut-throat job market, having a robust employer brand is critical to distinguishing yourself from the competition and attracting the right people to your organisation. The Retail Employer of the Year awards have been running for over a decade, and they have become a highly respected and coveted accolade in the retail industry. Participating in the prestigious Retail Employer of the Year awards can provide you with an opportunity to achieve this objective. In this guide, we'll explore how winning Retail Employer of the Year can take your business to new heights and offer practical advice for strengthening your employer brand. Let's delve in!
What is employer branding:
Employer branding is the practice of creating and promoting a positive image and reputation of your company as an employer. It's about highlighting the values, culture, and opportunities that make your company a great place to work. Having a strong employer brand can help your company attract top talent that aligns with your values and culture, improve employee engagement and retention rates, boost productivity, and enhance your company's reputation and appeal to customers, increasing your revenue.
A positive for both future and current employees:
According to a survey by LinkedIn, 75% of job seekers research a company's reputation and employer brand before applying for a job. A strong employer brand can help your company stand out from competitors and attract top talent that aligns with your values and culture. It can also improve employee engagement and retention rates, as well as boost productivity and overall company performance. Moreover, a positive employer brand can enhance your company's reputation and appeal to customers, increasing your revenue.
Winning Retail Employer of the Year can be a significant morale boost for your employees. It shows that their hard work and dedication have been recognised, and can inspire them to continue striving for excellence. This, in turn, can lead to improved performance and productivity, creating a more positive work environment for everyone.
Stand out from the crowd:
It can also increase your visibility, attract potential customers, and generate positive media coverage, giving your business a significant boost in exposure. Winning Retail Employer of the Year can enhance your company's credibility and trustworthiness in the eyes of current and potential employees, customers, and investors, demonstrating that your business values its employees and is committed to creating a positive work environment. A study by Forbes found that companies with strong cultures have seen a 4x increase in revenue growth.
If you’re interested in having your employer brand recognised across the industry, Retail Employer of the Year is open to all retail businesses across AU and NZ. By participating in Retail Employer of the Year, you’re shaping the perceptions of current and potential employees by highlighting the values, culture, and opportunities that make your company a great place to work. In today's highly competitive job market, having a strong employer brand is essential for attracting and retaining top talent, as well as building a positive reputation that can benefit your business in numerous ways. Head over to voteretail.com to learn more.