Lead the brand and marketing strategy for a nationwide, market-leading Kiwi retailer, driving growth across retail and digital channels.

Retail Marketing Manager – Iconic Kiwi Retailer
Lead the brand and marketing strategy for a market-leading Kiwi retailer, driving growth across retail, digital, and eCommerce channels.
The Role Oversee end-to-end marketing strategy, ensuring a strong, high-impact brand presence. Lead a small but experienced team, collaborating with senior leadership to drive brand growth, customer engagement, and market positioning.

This role suits a creative yet data-driven marketer who thrives in a fast-paced retail environment, balancing big-picture creative strategy with hands-on execution.

Why Join This Brand: 

• Join an absolute market leader in the retail sector with a highly engaged customer base
• High-impact role where you will shape the future of the brand
• Opportunity to blend creative and strategic marketing in a dynamic retail environment
• Be part of a collaborative, forward-thinking team
• Competitive salary and exclusive staff purchasing privileges

Key Responsibilities:

• Develop and execute a multi-channel marketing strategy across TVC, digital, social, email, and in-store promotions
• Lead and mentor a high-performing marketing team
• Drive digital and social media growth while maintaining strong traditional marketing
• Manage marketing budgets, ensuring data-driven, results-focused campaigns
• Collaborate with senior leadership, buying, retail, and eCommerce teams to align marketing efforts
• Analyse market trends and customer insights to optimize strategies

About You:

• Proven experience in brand or marketing management within retail, FMCG, or a related industry
• Leadership skills, with experience managing and mentoring teams
• Strong strategic and analytical mindset, balancing creativity with data-driven decision-making
• Multi-channel marketing experience across TVC, digital, social, print, and in-store
• Excellent stakeholder management and communication skills, with the ability to influence senior leadership while navigating feedback and collaborating within set brand guidelines
• Passion for retail and brand storytelling, with a keen eye for consumer trends and engagement strategies

This is a fantastic opportunity to lead brand and marketing strategy for a high-profile retail and eCommerce business. If you are looking for a role where you can truly make an impact, we would love to hear from you.

JOB REFERENCE #388162900