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Having worked for some of Australia's most iconic and successful brands Sophie has spent 25 years working just about every role in the retail industry. This hands-on experience has given her a deep understanding of how every part of the business works, and how important it is to have the right people in the right places.


Over the years, Sophie has learned that fashion is about so much more than just clothing – it’s about people, culture, and creating an experience. Whether it's the customer walking into the store or the team working behind the scenes, it’s the people who make a brand truly shine. Taking pride in helping businesses build strong, cohesive teams that can deliver on their vision and exceed expectations is what Sophie does best!
 

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OUR VALUES

Aligned values are key factors you should consider when choosing a supplier to represent your personal or employment brand.  We’re proud of who we are and strive to work with like-minded people and organisations.

People

People are the glue at the centre of our values. We work as one to achieve success together. We ooze passion and live life to its fullest.

Purpose

Delight Stakeholders and leave them with a lasting impression. Exceed expectations by delivering 100% of what we say we will; consistently. We’re all about straight talking - under promise and over deliver. We strive to look after the best interests of all our stakeholders.

Profit

We believe in corporate responsibility to give back to our industry and communities while remaining profitable.  This allows us to push the boundaries of success and maximise potential. It’s not just about money.